Unleashing Vietnam’s Export E-commerce Boom: The Next Big Wave in 2026–2027
Export e-commerce is projected to become a global export trendsetter in the 2026–2027 period. With an annual growth rate exceeding 20%, Vietnam is emerging as a strong player by effectively leveraging digital platforms such as Amazon, Alibaba, TikTok Shop, and more to bring its products to international markets. The following provides a comprehensive view of this trend, from market potential and expansion opportunities to the challenges that businesses need to overcome in order to thrive in global export through e-commerce.
Post-2025: A New Era for Export E-commerce
According to Access Partnership, Vietnam’s export e-commerce market is expected to reach USD 12.6 billion by 2027, growing at over 20% per year—significantly outpacing traditional trade growth. As the global digital economy enters the “post-pandemic” era, online shopping has become a dominant consumer habit. Markets such as the U.S., EU, and the Middle East are experiencing rising demand for Asian goods, especially “Made in Vietnam” products distributed through export e-commerce channels.
Why Is Export E-commerce Booming?
Exporting via e-commerce enables businesses to eliminate intermediary costs and directly access global consumers 24/7. With just one online storefront on Amazon Global or Alibaba, a Vietnamese business can close deals with buyers in the U.S. or India within hours. In addition, government support—such as the National E-commerce Development Plan 2026–2030—is paving the way for small and medium enterprises (SMEs) to enter the global export arena more easily than ever through export e-commerce.
Beverage industry – new star on the export e-commerce map
Vietnam’s beverage industry is experiencing strong growth through export e-commerce. According to Amazon Global Selling, revenue from Vietnamese beverage products increased by over 250% between 2020 and 2024. Items such as coconut water, tropical fruit juices, and herbal teas are especially popular in markets like the U.S. and Japan, thanks to their natural flavors and modern packaging. Many Vietnamese businesses, including Nam Viet, have successfully leveraged this trend to expand globally without relying on traditional distribution networks.
High-Potential Markets for Vietnamese Exporters
United States: The global leader in cross-border e-commerce, accounting for nearly 40% of all global export e-commerce orders.
European Union: Favors organic, handmade, and eco-friendly products from Southeast Asia.
Middle East: Rapidly expanding middle class with a strong appetite for high-quality products.
India: Home to a booming population of digital consumers with high demand for food, beverages, and fast-moving consumer goods.
Leading Export Platforms
Amazon Global Selling: Vietnamese sellers have seen a 300% revenue increase over the past five years.
Alibaba.com: A powerful B2B export platform at scale.
TikTok Shop: Rapidly rising in Southeast Asia and the Middle East.
Temu: A newer platform expanding quickly into the U.S. and European markets.
Each of these platforms is a strategic tool for Vietnamese businesses to launch export e-commerce successfully.
Practical Advice for Exporters
For businesses planning to enter the export e-commerce space, the first step is to choose a platform that suits the product category. Build professional English-language content and leverage fulfillment services to reduce logistics costs. Don’t be afraid to learn and experiment—this is the golden opportunity to establish your Vietnamese brand on the global map.
Nam Viet – Embracing the Export E-commerce Era
Nam Viet is one of the pioneering Vietnamese companies shifting toward an export e-commerce model. By embracing technology, streamlining production, and expanding distribution through global marketplaces, Nam Viet has quickly achieved remarkable success in online exports.
Explore Nam Viet’s products now available on international e-commerce platforms HERE.