In recent years, dairy alternatives have captured consumer attention worldwide, but sales data shows growth has slowed. According to Food Business News (2025), U.S. retail sales of refrigerated dairy milk rose 4.6% to $17.65 billion, while plant-based milk alternatives declined 3.7% to $2.45 billion.
Similarly, dairy yogurt sales climbed more than 12% to $10.32 billion, compared with just 2.6% growth for yogurt alternatives, which reached $290 million. Cheese alternatives fell 6% to $91 million, further illustrating the current slowdown in the category.
These figures indicate that while consumer interest in health and sustainability remains, dairy alternative innovation must accelerate to meet expectations for nutrition, stability, and taste.